The WTF story begins with three families hailing from New York, Philadelphia and Florida.  We come from different backgrounds, work in different fields, and even have different points of view on life.  Despite these differences we are very close, see each other often and spend holidays together.  The highlight of the year, however, is our annual pilgrimage to the beach.  In 2021, to celebrate our relationship we had shirts made with the first letter of our last names and "WTF" was born.  Since that summer, we've adopted the moniker of "WTF", had more clothing made to commemorate special occasions...we even speak of our families in the third person.  The WTF clothing line was created to celebrate our love of the beach and the time we spend together enjoying the waves, tan lines and having fun.  WTF beachwear can be proudly worn whether you enjoy your summers in Destin, FL;  Corpus Christi, TX; Newport, RI; Mendocino, CA; the Jersey shore; or wherever your favorite beach haven may be.  WTF is a lifestyle, and is colorful and bold...who knows, you may turn a few heads wearing living your best WTF LIFE.

Let us know your experience wearing WTF apparel.  If you'd like something custom made, please let us know.